We build distribution infrastructure for founders building generational companies.
Trusted by generational companies.











Lyra
Justin Mares
Wealth follows attention. We engineer virality by combining data science with high-craft writing to build the audiences of founders, executives, and category-defining companies on X.
Personal branding and follower growth for founders, partners, and executives. From zero to category authority on X.
Full-service product launches on X for health and tech companies. Storyboard, influencer network, ghostwriting, and virality engineering.
We have analysed >1 billion views worth of data to find the leading indicators of virality: 5% clickthrough, 10% audience retention, 4% profile visit rate.
We reverse-engineer how social algorithms, starting with X, actually work. Then we write content designed around those mechanics.
We create art that drives these numbers, and analyse the numbers that in turn refine our art.
99% of content disappears into the void.
We've built our craft on the 1% that doesn't.
We only hire the most gifted thinker-writers.
5 billion views. 1 million followers. The money, leverage, deal-flow, power and access that comes with owning your distribution.
We work with a focused roster of clients. Book a call before slots fill.